Who We Are
We are Barefoot Proximity.
We are a global digital and eCRM agency with more than 2,000 employees in 59 offices around the world.
We solve complex business problems with a simple strategy: change individual consumer behavior.
We succeed by fusing our digital and direct expertise with our deep knowledge of consumer data. The end result is a measurable (and memorable) consumer engagement with each and every one of our clients' brands.
Home Made Simple Website
The Home Made Simple website serves as the hub for this on-and offline program that reaches millions of consumers each week.
Home Made Simple Emails
Each week, millions of opt-in subscribers, receive an email with article summaries and special offers.
Home Made Simple Book
Page after page of Home Made Simple inspiration is bound in a book and available through major book stores and online retailers.
Home Made Simple Book Marketing
Full page ads running in popular women's magazines to promote the Home Made Simple brand and book.
Home Made Simple Magazine
Online content is repurposed for print publications that are inserted into popular women's magazines and used for in-store promotions, too.
Freedom Boat Club SEO
The new Freedom Boat Club site is supported with a highly-targeted organic and paid search program that generate leads for all of its franchisees. View Site »
Febreze Fabric Refresher/Fashion Week iMedia
This contextually relevant rich media ad ran on high-profile sites during the much hyped NYC Fashion Week.
Mickey's Mickey's Mixed Martial Arts
Sports fans could interact with these video-driven, rich-media banner ads and learn things about their favorite fighters that they weren't likely to read anywhere else.
Dawn Regenerist iMedia
This "polite rich" unit helped to introduce a new Dawn product, while also paying homage to the Olay brand.
Cascade ActionPacs iMedia
The use of video enhances this banner dramatically and draws consumers into its simple message.
Harvest Selections iMedia
This banner ad helped underscore the notion that, thanks to Harvest Selections, there really isn't a good excuse for not eating well at the office.
Mickey's Puzzle Generator
Mickey's Fine Malt Liquor has long printed puzzles under their caps, but this program took it to a new level, enabling consumers to create and share their own cap puzzles.
Swiffer "Do You Match?" Game Show
This entertaining online game show helped women determine if they⎯and their cleaning needs-were better suited for a mop or a WetJet.
Mickey's Website
Hosted by Norwood McManus, an out-of-touch older gentleman (allegedly the son of the company's founder), this site offers misguided, entertaining advice. View Site »
Mr. Clean Website
The Mr. Clean website had become complicated and disorganized. The new site is not only clean and simple, but far easier to navigate. View Site »
Swiffer Website
The Swiffer website is not only designed to help people find the right Swiffer product, but also learn how best to care for their floors and other surfaces. View Site »
Is Your Brand Socially Awkward? Whitepaper
That's the title — and the driving point — behind this whitepaper. It draws on lessons from the Obama and McCain campaigns to underscore the critical importance of presenting your brand the proper way in social media circles. It's written by Barefoot creative director Steve Kissing.
Download "Is Your Brand Socially Awkward?" (PDF) here.
F[eight] Collateral Campaign
These nationally-awarded print pieces⎯part magazine, part brochure, part coffee table book⎯showcase what's possible with photographs shot by OMS Studios.
Maisonette/La Normandie Print
Two of Cincinnati's finest and longest-running restaurants required advertising as tasty and fulfilling as their menus.
Mentos Print
The introduction of a new Mentos breath mint allowed us to create ads in the spirit of the brand's whacky persona.
Swiffer Print
Our print advertising and other work for Swiffer helped to establish the brand's iconic status as one of the best known and loved CPG products.
Last Chance Horse Rescue Guerilla Campaign
How does one draw attention (and donations) to an organization that prevents horses from being shipped overseas for human consumption? Create a big stir buy launching a faux restaurant that allegedly serves horse meat.
Visionnati Print Campaign
These beautiful and provocative ads and posters were used to draw awareness to a city-wide festival showcasing the art of the mentally challenged.
Raymond Thunder-sky Website
This site pays tribute to a nationally recognized "outsider" artist and his remarkable vision of a circus-inspired world.
Tom Bolton | Comic Book Letterer Direct Mail
These funky, oddball mailers speak right to the hearts and minds of comic book illustrators.
The Work
Sites
Proximity Search details its service offerings and maintains a blog of current events related to search.
A comprehensive glossary of over 300 terms, acronyms & phrases related to search engine optimization & search engine marketing.
People
Our Executive Leadership Team
- Doug Worple CEO, Worldwide…
- Chris Evans President
- Troy Hitch EVP - Creative
- Sean Brown EVP - Technology
- Steve Kissing VP - Creative
- Amanda Brown VP - Account
- Fran Dicari VP - Account
- Tim Lemke VP - Project Mgmt.
Doug Worple CEO, Worldwide Director of Commercial Innovation
Doug is Barefoot Proximity's founder. He has over 20 years of CPG experience, beginning with roles on the client side at Procter & Gamble. Doug spent 5 years on P&G's Finance & Accounting development track before moving into Brand Management.
As Brand Manager of Crest Complete, Doug successfully launched the brand nationally and took advantage of a company program to spend a month as a copywriter at Leo Burnett. Shortly after Doug's return from Leo, he left P&G and launched Barefoot Proximity with a passion for copywriting and a heightened appreciation for great creative.
This appreciation for great creative has been fostered throughout the agency, where Doug continues to serve as the keeper of the creative flame. Doug has earned top honors at the National Addy Awards Show as well as in the Communication Arts Advertising Annual and Print Design Annual. Doug and Barefoot Proximity have been written up in The Wall Street Journal, Fast Company, INC. Magazine, Advertising Age and Adweek.
Chris Evans President
As a co-founder of Ethos Interactive (with Barefoot Proximity's Sean Brown), Chris was a pioneer in online marketing, being among the first to venture into CD-ROM- and Internet-delivered campaigns "way back" in the early and mid 90's. Their firm was purchased by interactive agency Eviciti, and Chris managed the Cincinnati office. In true dot-com style, that firm was bought yet again, this time by Haverstick, a leading interactive consultancy at that time. Prior to founding Ethos, Chris was a business analyst/consultant for Deloitte Consulting.
More recently, Chris was a senior client service executive at HSR Business to Business, widely considered among the best business-to-business agencies in the country. As one of Barefoot Proximity's leading account managers, he is especially gifted at helping clients formulate strategies and working harmoniously with creative teams to bring those strategies to life in unexpected, yet effective ways. Highly respected by his clients for his depth of knowledge and the insights he brings to the table, Chris is particularly good at identifying additional ways that the agency can leverage creativity to solve clients' problems.
Troy Hitch EVP - Executive Creative Director
Troy leads the branded entertainment practice for Barefoot Proximity and works with clients to develop content experiences that drive deeper connections with their consumers. With a diverse background in theatre, music, illustration, writing and filmmaking, Troy is able to direct highly effective and entertaining creative solutions.
Prior to joining Barefoot Proximity, Troy founded Big Fat Brain, an internationally-acclaimed new media studio, where he created the runaway web hit "You Suck At Photoshop" which garnered three Webby Awards and was named one of Time Magazine's Top 10 TV Episodes of 2008. Troy has also created award-winning content for clients such as Adobe, Autodesk and SoftwareAG as well as original series for Discovery Networks' Planet Green and Sundance Channel.
Troy is a passionate advocate for the innovation of storytelling in digital media and he has been a featured speaker at many industry conferences including Macworld, The New York Television Festival and ROFLcon. His work has been recognized by The Washington Post, The LA Times, Advertising Age, Wired and NPR and has won numerous awards including Streamys, Stevies and a national Addy.
Sean Brown EVP - Technology
Sean was a "pre-boom" Internet entrepreneur. Along with Chris Evans he co-founded Ethos Interactive in 1995. When it was sold to Eviciti (2000), Sean managed Eviciti's Detroit office as VP/General Manger. Sean most recently ran the Internet Services division at HSR Business to Business.
Sean is an accomplished application developer with experience in multiple platforms and brings a deep technical expertise to the table. At the same time, he possesses a fine strategic mind and an appreciation for great creative.
At Barefoot Proximity he leads the Digital Strategy group, the Application Development group and the Project Management group. He has served a wide range of clients including Mercedes-Benz, Kodak, Haworth, Procter & Gamble, Formica and MillerCoors.
Steve Kissing VP - Creative
Steve Kissing has spent nearly 20 years in the advertising agency business. His career began in public relations at which point he served such clients as IBM, Walt Disney and Xerox. Steve was an early adopter of interactive technologies within PR and contributed articles on the topic to several of the major industry trade publications.
Always intrigued by the creative side of the agency business, Steve rebooted his career about nine years ago, joining Barefoot Proximity as a copywriter. He quickly demonstrated his talent. So much so, in fact, that after three years at Barefoot Proximity, Steve returned to a former agency as an interactive ACD, and was later promoted to CD. He then returned to his true agency love, Barefoot Proximity, as a partner and interactive creative director.
In his spare time, Steve writes a humor column, "Odd Man Out," for Cincinnati Magazine, and has recently been recognized by several associations as the best columnist in Ohio. Always one who's up for interesting experiences, Steve wrote a childhood memoir that was well reviewed in the literary press, and he's recently published his poetry with a host of literary magazines.
Amanda Brown VP - Account
Amanda's expertise is in account management as well as communication strategy and planning. Her primary focus is in enabling CPG companies to build loyalty through Customer Relationship Management (CRM) programs involving multiple touch-points.
For over 10 years, Amanda has worked with such highly regarded companies as Procter & Gamble, ConAgra Foods, Hasbro and Perfetti Van Melle. During this time, she has led digital campaigns, in-store programs, TV campaigns, as well as direct-to-consumer and non-traditional programs. Currently, Amanda's oversees all strategy, marketing and content for Procter & Gamble's highly successful Home Made Simple CRM program.
In addition to her account management experience, Amanda also brings expertise in scale and multi-brand efforts where the whole becomes greater than the sum of its parts.
When away from her desk, Amanda enjoys travel and day-trips with the family, ideally listening to classic rock and modern folk along the way. Once there, cozying up with a funny book makes her feel even more relaxed.
Fran Dicari VP - Account
Fran came to Barefoot from the Waylon Company, a full-service marketing and promotion agency, where he directed the company's Cincinnati division. Fran, like agency founder Doug Worple, is a P&G alumnus, having served in brand management for Vidal Sassoon.
Here at Barefoot Proximity, Fran leads the charge on brands such as Febreze, Dawn and Swiffer. He's a nimble strategist and a champion for great creative.
Fran earned his MBA from Columbia University, and he earned his BS-ME from Villanova University.
Outside of work and family, Fran's biggest passion is baseball. He believes the timeless game is a great way to share the past while enjoyiing the present. In fact, Fran's been to most of the major league parks around the country. And even to the World Series. Five times.
Tim Lemke VP - Project Management
Tim specializes in strategic planning and executional management. Throughout his career he has focused on blending business goals, creative ideas and technical requirements to bring innovative marketing ideas to fruition. In addition to his project planning prowess, he has hands-on experience managing complex web applications and creative production for digital media. He has particular expertise in usability, information architecture, search engine optimization and web analytics.
Prior to joining Barefoot, Tim was Senior Manager of Marketing Communications for Convergys, the world's largest provider of outsourced billing and customer care services and software. Tim led the company's online efforts, including a major overhaul and global regionalization of their corporate site, and spearheaded the company's creative services team.
Tim spends his weekends building fine furniture to decorate his home. His approach to woodworking mirrors his approach to marketing—he continuously experiments with new tools and techniques to improve his skill set and improve upon what he's created in the past.
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Contact
New Business
Chris Evans
President
513.487.6850 _TEL
cevans@barefootproximity.com
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Public Relations
Steve Kissing
VP - Creative
513.487.6852 _TEL
skissing@barefootproximity.com
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General Inquiries
700 W Pete Rose Way
Cincinnati, OH 45203
513.861.3668 _TEL
513.487.6855 _FAX
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Work at Barefoot Proximity
An ad agency is only as good as its people, so we're always on the lookout for the very best. If that's you, check our job listings.
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Barefoot Proximity
700 West Pete Rose Way
Cincinnati, Ohio 45203
Contact:
Doug Worple
doug@barefootproximity.com
